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Tuesday, 28 June 2016

$50 For A Box OF Weet-Bix

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Weet-Bix has become one of the hottest product on the market in China. That's right the humble Weet-bix is the next big thing in China. Boxes of Sanitarium's most popular breakfast product, which goes for between five and six dollars in New Zealand supermarkets are being sold for upwards of $50 by local exporters on Chinese social media sites. So how did the familiar high-fibre, edible bricks of wheat become popular?  

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